The IPL’s unprecedented growth is now expanding in more ways than one. The Indian Premier League, often known as the IPL, is now one of the most important sporting events in the world. Sports events, whether national or international, have always been a favoured destination for marketers. This is because they have the opportunity to exhibit their businesses in front of a large audience at such events.
Growth Of IPL
In the 15th edition of the IPL, two new teams will make their debut, increasing the number of teams to ten. The IPL has sold all of its sponsorship spots for the first time in its 15-year history, demonstrating the league’s unmistakable development. For the upcoming 2022 season, Saudi Aramco will sponsor the Orange and Purple Caps. Saudi Aramco is the world’s largest oil firm and the world’s second most valuable company, after only Apple.
Saudi Aramco joins Rupay, Swiggy, Cred, and Dream11 in a sponsorship group that will generate Rs 1,000 crores in revenue. Furthermore, the two new franchises, Lucknow Super Giants and Gujarat Titans, sold for a record Rs 12,715 crores. To summarise, IPL 2022 is the BCCI’s most financially viable season yet.
Realization Of Talent
Such expansion gives a platform for both domestic and international talent to demonstrate their abilities. Stars such as Ruturaj Gaikwad, Ishan Kishan, and Jasprit Bumrah began their careers in the IPL before progressing to higher levels of competition.
A lot of overseas cricketers enter the auction and hope to be get selection. More importantly, they want consistent playing time in a league full with stars. They want to play a game that requires them to be at their best from the start if given the chance. A circumstance like this will always result in high-quality white-ball cricket.
Implication For International Cricket
The fundamental question arising from the IPL’s expansion is the international game’s future. The IPL currently dominates the cricket calendar for two months. With the expansion of other leagues throughout the world, the international calendar is becoming jam-packed in a shorter duration. As a result, player availability for the country is no longer a guarantee. This is a subject on which the ICC and BCCI must reach an agreement.
An instance is when South Africa’s cricketers opted to skip the home Tests against Bangladesh to play in the IPL. It is critical that international cricket receives the attention it deserves. The International Cricket Council (ICC) has taken some significant initiatives to ensure that all ODIs and Tests remain as relevant as feasible. They established the ODI Super League and the World Test Championship.
In the last 18 months, there has been talk of having two IPLs per year, but such a decision can only be detrimental. There must be a balance if cricket needs to be a global sport. If we succeed, the beautiful game will be in good hands for many years to come.